How Outdoor Display Stands Can Improve Product Visibility And Sales
This white paper outlines the operational, economic, and merchandising benefits of outdoor displays and provides a strategic framework for how convenience stores can utilize them to drive incremental sales while optimizing their existing footprint. 1. Why Outdoor Merchandising Has Become Critical for Convenience Retail Convenience stores face consistent pressure around competition, price transparency, and the rising consumer expectation of immediacy. Outdoor merchandising responds directly to these pressures in three ways: Visibility: Customers often form purchase intent in the parking lot or at the pump. Exterior displays place high-velocity, high-margin items directly in the consumer’s line of sight. Convenience: Outdoor placement reminds customers of needs they may not realize until the moment of encounter: ice, firewood, windshield fluid, propane exchanges, beverages, seasonal goods, and promotional items....